Finance of America Reverse – Marketing 2021-2022
10 Stars
We relaunched Finance of America Reverse’s 10 Star Employee Recognition program. All employees are mailed a gift box and invited to nominate outstanding colleagues on a microsite.
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-Header.jpg)
Alternate Logo Concepts
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-LogoAlt1.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-LogoAlt2.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-LogoAlt3.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-LogoAlt4.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-LogoAlt6b.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Star-LogoAlt6.jpg)
Shipper Box
![](http://www.lilcheng.com/wp-content/uploads/2021/07/10-Stars-Shipper-Box-Mockup-Final-1024x614.jpg)
Website
Borrower Welcome Box
To welcome and thank our new borrowers, we send them a gift box with important information. As one of our first physical touchpoints with our borrowers, we want this box to feel special.
![](http://www.lilcheng.com/wp-content/uploads/2021/07/BorrowerBoxes-HSDenimJadeBrandPattern-scaled.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/LilianCheng-FAR-BorrowerBox-Welcome-Brochures-1024x613.jpg)
Sales Club Invitations
We sent 100 invitations to each loan officer on our sales team inviting them each to join our exclusive sales training program. Each group had a custom monogram and frame design.
![](http://www.lilcheng.com/wp-content/uploads/2021/07/02-21-FAR-FAM-CRO-Invites-PROOF-v2_Page_7-791x1024.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/02-21-FAR-FAM-CRO-Invites-PROOF-v2_Page_6-731x1024.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/02-21-FAR-FAM-CRO-Invites-PROOF-v2_Page_5-791x1024.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/02-21-FAR-FAM-CRO-Invites-PROOF-v2_Page_4-731x1024.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/02-21-FAR-FAM-CRO-Invites-PROOF-v2_Page_3-791x1024.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/02-21-FAR-FAM-CRO-Invites-PROOF-v2_Page_2-731x1024.jpg)
Sales Ebook
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final2-1024x663.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final4-1024x663.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final7-1024x663.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final6-1024x663.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final3-1024x663.jpg)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/04-21-EquityAvail-Playbook-Retail-Version-v4-Final9-1024x663.jpg)
Email Campaigns
Series of emails for Finance of America’s various marketing campaigns.
![](http://www.lilcheng.com/wp-content/uploads/2021/07/Email-1-FNAME-Get-More-for-Your-Retirement-412x1024.png)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/Email-3-You-Can-Still-Improve-Your-Retirement-371x1024.png)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/Email-Fragile-2-–-Its-Time-to-Retire-Your-Monthly-Mortgage-Payments-1-383x1024.png)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/Email-Secure-3-Its-Not-Too-Late-to-Unlock-Your-Perfect-Retirement-403x1024.png)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/2-FName-heres-a-new-way-to-retire-faster-512x1024.png)
![](http://www.lilcheng.com/wp-content/uploads/2021/07/5-FName-are-you-too-busy-working-to-retire-–-2-491x1024.png)