Finance of America Reverse – Marketing 2021-2022

10 Stars

We relaunched Finance of America Reverse’s 10 Star Employee Recognition program. All employees are mailed a gift box and invited to nominate outstanding colleagues on a microsite.

Alternate Logo Concepts

Shipper Box

Website

Borrower Welcome Box

To welcome and thank our new borrowers, we send them a gift box with important information. As one of our first physical touchpoints with our borrowers, we want this box to feel special.

Sales Club Invitations

We sent 100 invitations to each loan officer on our sales team inviting them each to join our exclusive sales training program. Each group had a custom monogram and frame design.

Sales Ebook

Email Campaigns

Series of emails for Finance of America’s various marketing campaigns.